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Omnichannel Marketing: Your Best Bet for Capturing New Business

createsocially • April 14, 2015

 

Forbes Magazine calls omni-channel marketing “the choice that consumers have in how they engage with a brand.” The term best represents how brands enable their clients and consumers to interact with them before and after making a purchase.
 

A man in a suit is surrounded by various icons including twitter and facebook
 

To bring this into context, let’s view this concept from the eyes of a real life scenario. If I am new to an area (Let’s say I just moved to Houston from Seattle), and I have some plumbing that needs repaired in my home, but do not yet know any local recommendations, I am likely to start off by pulling my smartphone out of my pocket, and searching Google for “ plumbers in Houston.”

Odds are, I’m at my house when I do this.  As of the date this post is published, Abacus Plumbing is a top hit. I chose them for this example because not only are they a top hit in the search query on Google, they also utilize multiple social channels. If you visit their website, you will notice immediately that their social channels are incorporated into the site header. Clicking on the Facebook icon, I was sent to their page and was immediately impressed – with over 1000 “likes,” this is surely a company with a positive reputation, certainly key in influencing purchasing decisions. I might not immediately decide to use this company, but I would likely give them a “like” to keep in touch in the event I want to use their services. Odds are, I might do this with four or five different companies before taking the leap and having someone come give me an estimate and do the work. Today’s modern customer is likely to purchase because of an experience that begins online, and customers have numerous options for how they may want to interact with a brand before buying. These options may be print mailers, online video, google search , and Facebook ads. Each environment is an opportunity for vendors to present a positive image that leads to a purchase online or in store.

Ask yourself: Am I happy with my presence in the market – online, on TV, and print; is it yielding positive, measurable results? Is there room for improvement, and if so, where?

We offer scalable Facebook and Google Ad Word Campaigns, as well as social media management. As you can tell, image is certainly a significant factor in buyer choice. This video from Google provides a glimpse into a few scenarios like the one discussed in this post:

We’re here to help you make an intelligent choice when it comes to how you market your business with the omni-channel customer in mind. Call 717-683-5343 or email web@earnsocially.com to schedule an overview an learn how to get started with an action plan to grow your business.

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